ABOUT

PHOTOS GRACIOUSLY PROVIDED BY THE LIBBYS PHOTO & FILM

PHOTOS GRACIOUSLY PROVIDED BY HOME REVIVAL STUDIO

AN AGENCY FOR BRANDS ON THE BRINK OF GREATNESS

As an entrepreneur, you can feel when your business is at a tipping point.
You've experienced growth and can see even more on the horizon... but your brand, website and social channels are still looking like "the old version" of your business -
and it's holding you back from that next level.

At Hart & Soul, we collaborate with lifestyle and wellness businesses to craft thoughtful, strategic and lovable brands. Let's team up to create and promote a brand grounded in strategy and soul - one that grabs attention, creates connection and generates lasting relationships with your customers.

welcome!

So Glad you're here...

After nearly a decade in Boston-based advertising agencies, I followed that persistent inner voice calling me to entrepreneurship... you know, the one that can't be ignored, no matter how hard you try.

Today, Hart & Soul is home to a team of creatives and strategists crafting premium brands and digital experiences for lifestyle and wellness businesses.

We believe that businesses who see chart-topping success have one thing in common - a lovable brand. A brand with that hard-to-define but impossible to ignore "thing" that draws people in and keeps them wanting more. 

Our agency has a track record of creating brands like that...
and we think your business deserves one, too.

After nearly a decade in Boston-based advertising agencies, I followed that persistent inner voice calling me to entrepreneurship.

Today, Hart & Soul is home to a team of creatives and strategists crafting premium brands and digital experiences for lifestyle and wellness businesses.

We believe that businesses who see chart-topping success have one thing in common - a lovable brand. A brand with that hard-to-define but impossible to ignore "thing" that draws people in and keeps them wanting more. 

Our agency has a track record of creating brands like that...
and we think your business deserves one, too.

NICOLE HART
FOUNDER & LEAD STRATEGIST
BEACH OBSESSED, ENNEAGRAM 3,
BINGE READER, DOG MOM.

NICOLE HART, FOUNDER & LEAD STRATEGIST
BEACH OBSESSED, ENNEAGRAM 3,
BINGE READER, DOG MOM.

hey!

our approach

Branding

Brand

+ LOGO

+ COLOR PALETTE

+ TYPOGRAPHY

+ VISUAL STYLE

+ BRANDED ITEMS

We're brand builders and strategists. Period.

If we create branding alone, we're only doing half our job.
To succeed, you need a BRAND not just branding. That's why our team works with clients to understand the strategy and soul behind your business, so you have a brand that looks good and feels good.

We're brand builders and strategists. Period.

If we create branding alone,
we're only doing half our job.
To succeed, you need a BRAND not just branding. That's why our team works with clients to understand the strategy and soul behind your business, so you have a brand that looks good and feels good.

+ MISSION & VISION

+ CLIENT EXPERIENCE

+ BUSINESS REPUTATION

+ HOW CLIENTS DESCRIBE YOU

+ FEELINGS CLIENTS HAVE WORKING WITH YOU

sounds pretty good, right?

well, lookie lookie here

JENNY
bRAND DESIGN

ASHLEY
bRAND DESIGN

+ HOME: MASSACHUSETTS

+ COCKTAIL: GIN & TONIC

+ BOOK: THE TIPPING POINT

+ HOME: CALIFORNIA

+ COCKTAIL: OLD FASHIONED

+ BOOK: ANYTHING JANE AUSTEN

MAYRA
bRAND DESIGN

JUSTICE
bRAND DESIGN

+ HOME: CALIFORNIA

+ COCKTAIL: SPICY MARG

+ BOOK: STEAL LIKE AN ARTIST

+ HOME: TEXAS

+ COCKTAIL: FROZEN MARG

+ BOOK: THE HATING GAME

design squad

design squad

JENNY
BRAND DESIGN

+ HOME:
   MASSACHUSETTS

+ BOOK:
   THE TIPPING POINT

+ COCKTAIL:
   PINOT NOIR

+ HOME:
   CALIFORNIA

+ BOOK:
   ANY JANE AUSTEN

+ COCKTAIL:
   OLD FASHIONED

ASHLEY
BRAND DESIGN

meet  the designers

MAYRA
BRAND DESIGN

+ HOME:
   CALIFORNIA

+ BOOK:
   STEAL LIKE AN
   ARTIST

+ COCKTAIL:
   SPICY MARG

+ HOME:
   TEXAS

+ BOOK:
   THE HATING GAME

+ COCKTAIL:
   FROZEN MARG

JUSTICE
BRAND DESIGN

media team

MAY
SOCIAL MANAGER

+ HOME:
   MASSACHUSETTS

+ BOOK:
   BIG MAGIC

+ COCKTAIL:
   ROSE SANGRIA

+ HOME:
   NEW HAMPSHIRE

+ BOOK:
   UNBROKEN

+ COCKTAIL:
   TEQUILA SODA

JO
SOCIAL MANAGER

+ CHANNELS:
   IG & FB

+ CHANNELS:
   IG & Pinterest

media team

MAY
SOCIAL

JO
SOCIAL

+ HOME: MASSACHUSETTS

+ COCKTAIL: ROSE SANGRIA

+ BOOK: BIG MAGIC

+ HOME: NEW HAMPSHIRE

+ COCKTAIL: TEQUILA SODA

+ BOOK: UNBROKEN

+ CHANNELS: IG & FB

+ CHANNELS: IG, PINTEREST, EMAIL

- Jennifer, Belle Box Co.

is to see you succeed.

Hart & Soul has truly shown me what it's like to work with genuinely passionate people whose only goal,


Amazingly talented and so fun to work with, they created a brand that is truly authentic to me, but even

BETTER THAN I IMAGINED.

- Lindsey, Purusha Wellness



An absolute dream to work with.
Nicole and her team created a beautiful brand

that is built to last.

- Megan, Megan Kubasch Photo

My brand came out exactly how I envisioned it without being able to express it.

My brand came out exactly how I envisioned
it without being able to express it.

I am totally thrilled.

- Maggie, Eunoia


Each time new deliverables came into my inbox, I was blown away. They surpassed my expectations every time.

A JOY TO WORK WITH.

- Kacey, Level Up Co.


let's work together

ready to love your new brand?