ABOUT

PHOTOS GRACIOUSLY PROVIDED BY THE LIBBYS PHOTO & FILMS

AN AGENCY FOR BRANDS ON THE BRINK OF GREATNESS

As an entrepreneur, you can feel when your business is at a tipping point.
You've experienced growth and can see even more on the horizon... but your brand, website and social channels are still looking like "the old version" of your business -
and it's holding you back from that next level.

At Hart & Soul, we collaborate with lifestyle and wellness businesses to craft thoughtful, strategic and lovable brands. Let's team up to create and promote a brand grounded in strategy and soul - one that grabs attention, creates connection and generates lasting relationships with your customers.

welcome!

So GLad you're here...

After nearly a decade in Boston-based advertising agencies, I followed that persistent inner voice calling me to entrepreneurship... you know, the one that can't be ignored, no matter how hard you try.

Today, Hart & Soul is home to a team of creatives and strategists crafting premium brands and digital experiences for lifestyle and wellness businesses.

We believe that businesses who see chart-topping success have one thing in common - a lovable brand. A brand with that hard-to-define but impossible to ignore "thing" that draws people in and keeps them wanting more. 

Our agency has a track record of creating brands like that...
and we think your business deserves one, too.

After nearly a decade in Boston-based advertising agencies, I followed that persistent inner voice calling me to entrepreneurship.

Today, Hart & Soul is home to a team of creatives and strategists crafting premium brands and digital experiences for lifestyle and wellness businesses.

We believe that businesses who see chart-topping success have one thing in common - a lovable brand. A brand with that hard-to-define but impossible to ignore "thing" that draws people in and keeps them wanting more. 

Our agency has a track record of creating brands like that...
and we think your business deserves one, too.

NICOLE HART
FOUNDER & LEAD STRATEGIST
BEACH OBSESSED, ENNEAGRAM 3,
BINGE READER, DOG MOM.

NICOLE HART, FOUNDER & LEAD STRATEGIST
BEACH OBSESSED, ENNEAGRAM 3,
BINGE READER, DOG MOM.

our approach

Branding

Brand

+ LOGO

+ COLOR PALETTE

+ TYPOGRAPHY

+ VISUAL STYLE

+ BRANDED ITEMS

We're brand builders and strategists. Period.

If we create branding alone, we're only doing half our job.
To succeed, you need a BRAND not just branding. That's why our team works with clients to understand the strategy and soul behind your business, so you have a brand that looks good and feels good.

We're brand builders and strategists. Period.

If we create branding alone,
we're only doing half our job.
To succeed, you need a BRAND not just branding. That's why our team works with clients to understand the strategy and soul behind your business, so you have a brand that looks good and feels good.

+ MISSION & VISION

+ CLIENT EXPERIENCE

+ BUSINESS REPUTATION

+ HOW CLIENTS DESCRIBE YOU

+ FEELINGS CLIENTS HAVE WORKING WITH YOU

sounds pretty good, right?

meet  the designers

JENNY
bRAND DESIGN

HOME: MASSACHUSETTS

COCKTAIL: PINOT NOIR

BOOK: THE TIPPING POINT

ASHLEY
bRAND DESIGN

HOME: CALIFORINIA

COCKTAIL: OLD FASHIONED

BOOK: ANYTHING JANE AUSTEN

meet  the designers

MAYRA
bRAND DESIGN

HOME: CALIFORNIA

COCKTAIL: SPICY MARG

BOOK: STEAL LIKE AN ARTIST

JUSTICE
bRAND DESIGN

HOME: TEXAS

COCKTAIL: FROZEN MARG

BOOK: THE HATING GAME

meet  the designers

JENNY
BRAND DESIGN

+ HOME:
   MASSACHUSETTS

+ BOOK:
   THE TIPPING POINT

+ COCKTAIL:
   PINOT NOIR

+ HOME:
   CALIFORNIA

+ BOOK:
   ANY JANE AUSTEN

+ COCKTAIL:
   OLD FASHIONED

ASHLEY
BRAND DESIGN

meet  the designers

MAYRA
BRAND DESIGN

+ HOME:
   CALIFORNIA

+ BOOK:
   STEAL LIKE AN
   ARTIST

+ COCKTAIL:
   SPICY MARG

+ HOME:
   TEXAS

+ BOOK:
   THE HATING GAME

+ COCKTAIL:
   FROZEN MARG

JUSTICE
BRAND DESIGN

meet  the social team

MAY
SOCIAL MANAGER

+ HOME:
   MASSACHUSETTS

+ BOOK:
   BIG MAGIC

+ COCKTAIL:
   ROSE SANGRIA

+ HOME:
   NEW HAMPSHIRE

+ BOOK:
   UNBROKEN

+ COCKTAIL:
   TEQUILA SODA

JO
SOCIAL MANAGER

+ CHANNELS:
   IG & FB

+ CHANNELS:
   IG & Pinterest

meet  the social team

MAY
SOCIAL

HOME: MASSACHUSETTS

COCKTAIL: ROSE SANGRIA

BOOK: BIG MAGIC

JO
SOCIAL

HOME: NEW HAMPSHIRE

COCKTAIL: TEQUILA SODA

BOOK: UNBROKEN

CHANNELS: IG & FB

CHANNELS: IG & PINTEREST

- Jennifer, Belle Box Co.

is to see you succeed.

Hart & Soul has truly shown me what it's like to work with genuinely passionate people whose only goal,



An absolute dream to work with.
Nicole and her team created a beautiful brand

that is built to last.

- Megan Kubasch Photo

My brand came out exactly how I envisioned it without being able to express it.

My brand came out exactly how I envisioned
it without being able to express it.

I am totally thrilled.

- Maggie, Eunoia


Each time new deliverables came into my inbox, I was blown away. They surpassed my expectations every time.

A JOY TO WORK WITH.

- Kacey, Content Creator


Our brand design experiences will provide everything you need to launch or scale your purpose-driven business to the next level in about six weeks.

We start with brand strategy before we even dive into the design phase to ensure the heart and soul of your brand shines through in every element.

WEB DESIGN
BRAND MANAGEMENT
BRAND DESIGN
WEB DESIGN
BRAND MANAGEMENT
BRAND DESIGN
WEB DESIGN
BRAND MANAGEMENT
BRAND DESIGN

Your website has the potential to be your business’s greatest salesperson, or a total drag on your growth. At Hart & Soul,
create successful websites that turn visitors into clients with strategic messaging, seamless user experiences, and soulful design. 

We’ve helped dozens of brands reimagine their website to create connection and profit, and we’d love to help you bring your digital experience to a new level.

WEB DESIGN
BRAND MANAGEMENT
BRAND DESIGN
WEB DESIGN
BRAND MANAGEMENT
BRAND DESIGN

You have big dreams and goals for your business, but you also have a list of must-do items to keep your business running on the daily.

So, while you're running your business we'll be behind the scenes helping it grow. From social media management and strategy to content creation, our team of creatives and strategists are here to help you level-up.

WEB DESIGN
BRAND MANAGEMENT
BRAND DESIGN

let's work together

ready to love your new brand?

The Hart & Soul team is here for way more than designing you a pretty logo.
We believe in building a solid brand strategy first, and then creating outstanding design and touch points to match, so that you can create a real connection with your ideal client and turn real profit in your business.