Hart & Soul is a bi-coastal, creative marketing agency transforming passion-built businesses into lovable, profitable brands. 

In another life our Founder, Nicole Hart, was a high heel wearing Senior Advertising Executive in Boston.

For nearly a decade, she collaborated with immensely talented creatives and strategists, influenced regional and national brands, built multi-channel growth campaigns and generated hundreds of thousands of dollars in revenue for clients.

Thankfully she ditched the heels but kept the lessons learned during her agency days, as she began building Hart & Soul in 2020. And here we are, a few years later, a group of pizza-loving, oyster shucking, brand nerding, pup snuggling game changers excited to help you succeed.

We can't wait to work with you!



WELCOME

Let's Get Acquainted

  • A brand builder chasing growth
  • Good people
  • Excited to invest in expansion
  • Ready to jump into your next adventure
  • Passionate about leaving the world better than you found it
  • Craving a look and feel that uncovers your brand’s soul


we believe in always passing the vibe check

Then we're a *chef's kiss* match! Let’s do this. Let’s ground your brand in strategy and soul. Let’s grab attention, create connection and show the world what you're capable of.

Our team promises support, empowerment and partnership. We'll help you level up, but we'll always do it with kindness and compassion.

We work with good people. Business owners and brands with vision, purpose and passion. Leaders who want to change the game. 

SO IF YOU'RE...

OUR HART & SOUL

OUR HART & SOUL

We’re trusted to help businesses that do good, to do well.

Genuine

We deliver pioneering creative work that help clients who stand up for what’s right to stand out.

Clever

We’ll share new perspectives and straightforward counsel, never simply saying what you want to hear.

Candid

We build relationships through kindness, empathy, and collaboration and look for the same in our clients.

Respectful

We define and build toward your success together; your goals and wins are ours, too.

Committed

We’re eagerly learning every day and motivating one another to do and be better, day in and out.

Curious

Meet the Founder
(and Her Pup, Piper)

So I took the leap. I took the experience built up over a decade of shaping brands and combined it with a lifetime of passion for helping humans succeed. I started Hart & Soul to work with good people. Business owners with vision, purpose and passion. Leaders who want to change the game. 

NICOLE HART | FOUNDER & LEAD STRATEGIST

Hey! I’m Nicole.

The first thing you should know about me is that my 5th grade yearbook documents my dream job as “the leader of a large company” and my favorite food as “pizza.” Both are still true. One is marginally more relevant in this context. 

The second thing you should know about me is that I believe everyone has a unique and special talent that often comes through in their work or business. Mine is being an extraordinarily good listener. It helps me quickly get to the heart of your brand – from sorting information, to prioritizing what you do best and helping the world hear it loud and clear. 

Through nearly a decade at Boston-based advertising agencies, I learned: 
  • how immensely talented creatives and strategists work 
  • how to think about a brand and business in multiple dimensions
  • how to help brands generate hundreds of thousands of dollars 
  • brand identity development and web design
  • multi-channel acquisition and retention strategies (digital media, social, email, direct mail, immersive marketing campaigns, and events)

But quickly I learned that very few of these brands aligned with my values. I realized what my parents, who are both entrepreneurs, learned: I didn’t want to spend my life building someone else’s dream - I wanted to build my own.

And here we are, a few years later, a group of pizza-loving, oyster shucking, brand nerding, pup snuggling game changers excited to help you succeed.

Hart & Soul operates as a collective of thoughtful creators, like-minded humans, and deeply experienced strategists. We recognize and retain the hottest talent that we know, love, and trust to deliver incredible work that’s a true fit for our clients’ future.

We work wherever we feel productive on the projects that inspire us; a structure that keeps overhead low and passions high.

Meet the Minds

A CREATIVE COLLECTIVE

SIMONE | DESIGNER

KRISTA | DESIGNER

MAY | SOCIAL STRATEGIST

EMILY | ASSISTANT

Emily

Helping Hart & Soul clients suceed!

FAVORITE PROJECT

Madewell

BRAND CRUSH

Dark Roast with Cream & Cinnamon

COFFEE STYLE

Taurus

ZODIAC SIGN

ASHLEY | LEAD DESIGNER

Alina | digital & SYSTEMS

Ashley

The Voix Design Date!

FAVORITE PROJECT

Olivia Herrick Design

BRAND CRUSH

French Pressed Mushroom Coffee

COFFEE STYLE

Capricorn

ZODIAC SIGN

Alina

I've loved them all!

FAVORITE HART & SOUL PROJECT

Vacation's "Leisure-Enhancing" Products

BRAND CRUSH

Iced Cereal Milk Shaken Espresso

COFFEE STYLE

Pisces

ZODIAC SIGN

Simone

Loved our recent mockup work!

FAVORITE PROJECT

Spotify

BRAND CRUSH

I don't drink coffee!

COFFEE STYLE

Taurus

ZODIAC SIGN

Krista

Iced Coffee Co. Branding

FAVORITE PROJECT

Lemonade Insurance

BRAND CRUSH

Frappuccino

COFFEE STYLE

Leo

ZODIAC SIGN

May

Oh My Cookies Social Strategy

FAVORITE PROJECT

lavendaire

BRAND CRUSH

Caramel Latte

COFFEE STYLE

Cancer

ZODIAC SIGN

CLEAN
LUXEY
THOUGHTFUL
MODERN

FOLKS HAVE CALLED OUR WORK

PORTFOLIO

You in? So is Piper.