PHOTOS GRACIOUSLY PROVIDED BY THE LIBBYS PHOTO & FILMS
AN AGENCY FOR BRANDS ON THE BRINK OF GREATNESS
As an entrepreneur, you can feel when your business is at a tipping point.
You've experienced growth and can see even more on the horizon... but your brand, website and social channels are still looking like "the old version" of your business -
and it's holding you back from that next level.
At Hart & Soul, we collaborate with lifestyle and wellness businesses to craft thoughtful, strategic and lovable brands. Let's team up to create and promote a brand grounded in strategy and soul - one that grabs attention, creates connection and generates lasting relationships with your customers.
welcome!
So GLad you're here...
After nearly a decade in Boston-based advertising agencies, I followed that persistent inner voice calling me to entrepreneurship... you know, the one that can't be ignored, no matter how hard you try.
Today, Hart & Soul is home to a team of creatives and strategists crafting premium brands and digital experiences for lifestyle and wellness businesses.
We believe that businesses who see chart-topping success have one thing in common - a lovable brand. A brand with that hard-to-define but impossible to ignore "thing" that draws people in and keeps them wanting more.
Our agency has a track record of creating brands like that...
and we think your business deserves one, too.
After nearly a decade in Boston-based advertising agencies, I followed that persistent inner voice calling me to entrepreneurship.
Today, Hart & Soul is home to a team of creatives and strategists crafting premium brands and digital experiences for lifestyle and wellness businesses.
We believe that businesses who see chart-topping success have one thing in common - a lovable brand. A brand with that hard-to-define but impossible to ignore "thing" that draws people in and keeps them wanting more.
Our agency has a track record of creating brands like that...
and we think your business deserves one, too.
NICOLE HART
FOUNDER & LEAD STRATEGIST
BEACH OBSESSED, ENNEAGRAM 3,
BINGE READER, DOG MOM.
NICOLE HART, FOUNDER & LEAD STRATEGIST
BEACH OBSESSED, ENNEAGRAM 3,
BINGE READER, DOG MOM.
our approach
Branding
Brand
+ LOGO
+ COLOR PALETTE
+ TYPOGRAPHY
+ VISUAL STYLE
+ BRANDED ITEMS
We're brand builders and strategists. Period.
If we create branding alone, we're only doing half our job.
To succeed, you need a BRAND not just branding. That's why our team works with clients to understand the strategy and soul behind your business, so you have a brand that looks good and feels good.
We're brand builders and strategists. Period.
If we create branding alone,
we're only doing half our job.
To succeed, you need a BRAND not just branding. That's why our team works with clients to understand the strategy and soul behind your business, so you have a brand that looks good and feels good.
+ MISSION & VISION
+ CLIENT EXPERIENCE
+ BUSINESS REPUTATION
+ HOW CLIENTS DESCRIBE YOU
+ FEELINGS CLIENTS HAVE WORKING WITH YOU
sounds pretty good, right?
meet the designers
JENNY
bRAND DESIGN
HOME: MASSACHUSETTS
COCKTAIL: PINOT NOIR
BOOK: THE TIPPING POINT
ASHLEY
bRAND DESIGN
HOME: CALIFORINIA
COCKTAIL: OLD FASHIONED
BOOK: ANYTHING JANE AUSTEN
meet the designers
MAYRA
bRAND DESIGN
HOME: CALIFORNIA
COCKTAIL: SPICY MARG
BOOK: STEAL LIKE AN ARTIST
JUSTICE
bRAND DESIGN
HOME: TEXAS
COCKTAIL: FROZEN MARG
BOOK: THE HATING GAME
meet the designers
JENNY
BRAND DESIGN
+ HOME:
MASSACHUSETTS
+ BOOK:
THE TIPPING POINT
+ COCKTAIL:
PINOT NOIR
+ HOME:
CALIFORNIA
+ BOOK:
ANY JANE AUSTEN
+ COCKTAIL:
OLD FASHIONED
ASHLEY
BRAND DESIGN
meet the designers
MAYRA
BRAND DESIGN
+ HOME:
CALIFORNIA
+ BOOK:
STEAL LIKE AN
ARTIST
+ COCKTAIL:
SPICY MARG
+ HOME:
TEXAS
+ BOOK:
THE HATING GAME
+ COCKTAIL:
FROZEN MARG
JUSTICE
BRAND DESIGN
- Jennifer, Belle Box Co.
is to see you succeed.
Hart & Soul has truly shown me what it's like to work with genuinely passionate people whose only goal,
An absolute dream to work with.
Nicole and her team created a beautiful brand
that is built to last.
- Megan Kubasch Photo
My brand came out exactly how I envisioned it without being able to express it.
My brand came out exactly how I envisioned
it without being able to express it.
I am totally thrilled.
- Maggie, Eunoia
Each time new deliverables came into my inbox, I was blown away. They surpassed my expectations every time.
A JOY TO WORK WITH.
- Kacey, Content Creator
Our brand design experiences will provide everything you need to launch or scale your purpose-driven business to the next level in about six weeks.
We start with brand strategy before we even dive into the design phase to ensure the heart and soul of your brand shines through in every element.
Your website has the potential to be your business’s greatest salesperson, or a total drag on your growth. At Hart & Soul,
create successful websites that turn visitors into clients with strategic messaging, seamless user experiences, and soulful design.
We’ve helped dozens of brands reimagine their website to create connection and profit, and we’d love to help you bring your digital experience to a new level.
You have big dreams and goals for your business, but you also have a list of must-do items to keep your business running on the daily.
So, while you're running your business we'll be behind the scenes helping it grow. From social media management and strategy to content creation, our team of creatives and strategists are here to help you level-up.
let's work together
ready to love your new brand?
The Hart & Soul team is here for way more than designing you a pretty logo.
We believe in building a solid brand strategy first, and then creating outstanding design and touch points to match, so that you can create a real connection with your ideal client and turn real profit in your business.
meet the social team
MAY
SOCIAL MANAGER
+ HOME:
MASSACHUSETTS
+ BOOK:
BIG MAGIC
+ COCKTAIL:
ROSE SANGRIA
+ HOME:
NEW HAMPSHIRE
+ BOOK:
UNBROKEN
+ COCKTAIL:
TEQUILA SODA
JO
SOCIAL MANAGER
+ CHANNELS:
IG & FB
+ CHANNELS:
IG & Pinterest