Custom brand
curation & management

serving lifestyle & wellness brands

As an entrepreneur, you can feel when your business is at a tipping point.
You've experienced growth and see even more on the horizon... but your brand and website are still looking like "the old version" of your business - and it's holding you back from that next level.

At Hart & Soul, we collaborate with lifestyle and wellness businesses to craft thoughtful, strategic and lovable brands. Let's team up to create and promote a brand grounded in strategy and soul - one that grabs attention, creates connection and generates lasting relationships with your customers.

It's time to move past that tipping point.

FOR BRANDS
ON THE BRINK
OF GREATNESS

FOR BRANDS ON
THE BRINK OF GREATNESS

Which area of your business needs a level-up?

As an entrepreneur, you can feel when your business is at a tipping point.
You've experienced some growth and can see even more on the horizon... but your brand, website and social channels are still looking like "the old version" of your business - and it's holding you back from that next level.

At Hart & Soul, we collaborate with lifestyle and wellness businesses to craft thoughtful, strategic and lovable brands. Let's team up to create and promote a brand grounded in strategy and soul - one that grabs attention, creates connection and generates lasting relationships with your customers.

It's time to move past that tipping point.

check our vibe

WORK WITH US →
ABOUT THE AGENCY →

We're proud to create brands with heart -
ones that are authentic and human, while being strategic and purposeful.

A brand is the heart of your business and when communicated correctly, it has the power to inspire behavior, love and loyalty.

Ready to fall in love with your brand?

WE CREATE LOVABLE BRANDS

it's simple really...

Home Revival Studio is an interior design and renovation company serving clients in northern New England.

Like their design aesthetic, the Home Revival Studio brand was inspired by natural textures, earthy tones and hand-made elements.

PHOTOS GRACIOUSLY PROVIDED BY HOME REVIVAL STUDIO

current crush

BRAND IDENTITY
BRAND STRATEGY
COLLATERAL DESIGN
WEB DESIGN

check our vibe

you'll love this

We believe that one thing separates good brands from the truly outstanding ones - love.

Lovable brands have such clarity, personality and visual consistency that their audience is head over heels
(and converting) before they even know what happened.

The Hart & Soul team collaborates with clients to create lovable brands and digital experiences that grab attention, inspire connection and generate profit. Ready to love your brand?

We believe that one thing separates the good brands from the truly outstanding ones - love.

Lovable brands have such clarity, personality and visual consistency that their audience is head over heels(and converting) before they even know what happened.

 The Hart & Soul team collaborates with clients to create lovable brands that grab attention, inspire connection and generate profit.
Ready to love your brand?

LEARN MORE →

you need this

Get a burst of strategic clarity and fresh ideas in our 1:1 sessions, designed to help you attract and convert your ideal audience with clear messaging, consistent visuals and stellar user experiences. 

You'll walk away with a tight list of actionable next steps (because what good are awesome ideas if they sit on your “someday list”?).

LEARN MORE →

you gotta have this

As a growing business, you have a wish list of ideas, goals and projects to help you scale... but you also have a to-do list filled with tasks that keep your business running on the daily.

The Hart & Soul team gives you access to seasoned media experts and content creators to help you create connection and conversion like clockwork.

So while you're running your business, we're behind the scenes helping it grow.

LEARN MORE →

- Jennifer, Belle Box Co.

is to see you succeed.

Hart & Soul has truly shown me what it's like to work with genuinely passionate people whose only goal,


Amazingly talented and so fun to work with, they created a brand that is truly authentic to me, but even

BETTER THAN I IMAGINED.

- Lindsey, Purusha Wellness



An absolute dream to work with.
Nicole and her team created a beautiful brand

that is built to last.

- Megan, Megan Kubasch Photo

My brand came out exactly how I envisioned it without being able to express it.

My brand came out exactly how I envisioned
it without being able to express it.

I am totally thrilled.

- Maggie, Eunoia


Each time new deliverables came into my inbox, I was blown away. They surpassed my expectations every time.

A JOY TO WORK WITH.

- Kacey, Level Up Co.


hey!

So GLad you're here...

When I started this company - it was an act of love.
For nearly a decade, I worked in Boston-based advertising agencies crafting brands and digital growth strategies for regional and national brands. Like many entrepreneurs, I climbed the corporate ladder and left feeling numb.

I learned many lessons during my agency days - but the most valuable was this... to succeed in business, you need a lovable brand. Today, Hart & Soul is home to a team of creatives and strategists crafting premium brands with that hard-to-define but impossible to ignore "thing" that draws people in and keeps them wanting more. 

We have a track record of creating lovable brands...
and we think your business deserves one, too.

NICOLE HART, FOUNDER & LEAD STRATEGIST
BEACH OBSESSED, ENNEAGRAM 3,
BINGE READER, DOG MOM.

ready  to level up?

YOUR NEXT
CHAPTER IS WAITING

TAKE THE
LOVABLE BRAND QUIZ

check  it  out

Find out if yours is creating connection or costing you money.